Poster Impact Research
Ambient formats have scored well within PMLG's recall studies Poster Impact. Subject to campaign weights, product familiarity & the creative execution, the various ambient formats have delivered very high levels of recall.
The following shows the average levels of recall (Adults 15-54, Dublin) achieved by some of the main formats within the last year. More detailed information can be had by contacting us.
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| Phone Kiosks Average adult 15-54 recall: 32% |
Store Door Impactors Average adult 15-54 Recall: 23% |
Pub Washroom A3's Average adult 15-54 recall: 30% |
Pub A1's Average adult 15-54 recall: 36% |
Popads (trolley handles) Average adult 15-54 recall: 18% |
Citybox Average adult 15-54 recall: 35% |