CBS Digital Expansion

26/01/2012

Cycle 4 will see the launch of the digital dPod format in the Pavilions Shopping Centre in Swords, Co Dublin. The CBS Outdoor format was first seen last spring in the Dundrum Town Centre and has been a huge success. Digital has really taken off in Ireland in recent years and CBS now has a major presence in Dundrum, Swords and the Square, Tallaght. The Swords venture will feature 20 screens in 10 locations at key points throughout the centre.

"We are delighted to be partnering with Pavilions as part of our continued investment in our retail digital network. Pavilions Swords is a premium retail destination and this development allows us to continue our strategy of delivering relevant audiences for our Advertisers in a medium that keeps pace with audience expectations in our digital world."
Colin Leahy, Managing Director, CBS Outdoor

For further details feel free to contact any of us here at PML Group.

First to Market - DaypART ADVERTISING NOW AVAILABLE

25/10/2011

Flexibility within the digital ooh environment is essential as it provides greater opportunities in reaching your target audience within specific time segments during the day. Digital ooh centre has been working closely with a number of media owners to make it more flexible for advertisers to utilize digital ooh formats. As a result, we are pleased to be able to introduce the below flexible deals on both the Centra TV and Convenience Store Screen Networks.

It is now possible to buy these formats in a range of different packs.

• Commuter Pack
• Lunchtime Pack
• Morning Commuter Pack
• Evening Commuter Pack
• Weekend Pack

Currently there are 100 Convenience Store Screen locations in the likes of Spar, Londis, and Centra etc. There are also 90 Centra TV locations with a total of 215 screens. This gives the advertiser a combined network of 315 screens nationwide, with an estimated footfall in excess of 1.1 million people per week. Advertising slots on these screens are typically 10 second in length. The use of audio is not recommended.

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Leinster Rugby - RDS washroom advertising

24/10/2011

Advertising is now available on washroom A3 panels in the RDS for reigning European Champions, Leinster's home matches this forthcoming season.

This includes Heineken Cup games:

Nov 20th v Glasgow Warriors

Jan 20/21/22nd v Montpellier

and RaboDirect Pro12 fixtures:

Dec 2nd v Cardiff Blues
Dec 26th v Ulster
Feb 10/11/12th v Treviso
Feb 17/18/19th v Scarlets
Mar23/24/25th v Ospreys
Apr 13/14/15th v Edinburgh

100 A3 Frames per match:
(33% share of voice)

Cost to Advertiser:
Per Match: €2,000

Offer Price (for all 8 games): €12,000

The arena now has a mostly seated capacity of 18,500. Washroom advertising is also avaiable in the Aviva and Thomand Park (Munster's home ground).

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New opportunities from media connections

11/10/2011

Pizza Box Advertising

• Two formats - Full Pizza Box branding or Inside labels.

• Available in 36 Four Star Pizza stores nationwide. Strong presence in Dublin and Cork.

• 4 Week cycles.

B&Q stores.

• 9 stores: Athlone, Cork, Dublin - Liffey Valley Dublin - Swords, Dublin - Tallaght, Galway Limerick, Naas, Waterford.

• 300,000 weekly footfall

• 100,000 Till transactions

• Ideal for DIY Products.

• Three formats - StorePoints, Trolleys and Floor Graphics.

For further information call AmbientPlus 01 668 2900 or email pat@ambientplus.ie or conor@ambientplus.ie.

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Visualise launch Centra TV

06/10/2011

Visualise are now selling the Centra TV format.

Some details...

• 90 Stores nationwide.      

• 215 screens in total - some stores have multiple screens.

• Spot length can be between 10-30 secs.

• Maximun of 3 advertisers on an 8 minute loop.

• Each advertiser will receive total of 1 minute airtime on the loop.

• Ads are mixed into the channel programming and will not be shown directly after each other.

For further information call AmbientPlus 01 668 2900 or email pat@ambientplus.ie or conor@ambientplus.ie.

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A good fit for your brand?

02/07/2011

Leisurelites are Ireland's premier in-gym media. They are back-illuminated A1 portrait advertising frames, wall-mounted and prominently located for maximum impact in dressing rooms and open areas.

For further information call AmbientPlus 01 668 2900 or email pat@ambientplus.ie or conor@ambientplus.ie.

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Vodafone top spender on Irish ambient advertising in 2010

29/03/2011

The Irish ambient advertising market was worth €28.4m in 2010, beers and ciders was the biggest spending category, and Vodafone the top spending brand.

See more insights in the full report

Ambient & Digital 2010 Review

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At your Convenience

25/03/2011

A new POP opportunity has been launched in 1,000+ symbol stores nationwide.

The ad space is located directly behind each shop counter.

There are two static formats - Header Boards and Retail Machines which can be bought together or separately.

The majority of Header Boards are backlit. Outlets include Spar, Londis, Esso on the run, Texaco and Statoil.

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CBS Extends Digital Presence to Dundrum

24/01/2011

CBS Outdoor has signed an advertising partnership agreement with Dundrum Town Centre that will see the media company install and market Ireland's largest dedicated digital advertising network in the country's biggest shopping mall.

For this new media format, CBS Outdoor has commissioned an architecturally designed Pod structure, which complements the internal environment of the mall and is unique to Dundrum Town Centre. Each Pod will house High Definition LCD screens, which have the capacity to run a huge array of digital advertising content.

Colin Leahy, Managing Director of CBS Outdoor commented "We are making a very significant investment in Dundrum Town Centre which will enable our advertising partners to connect and interact with consumers in an innovative and creative fashion right in the heart of this high profile shopping destination. It's a really exciting step in our development as a media company committed to successfully delivering audiences for our clients and revenue streams for our asset partners". Almost 100 million shoppers have passed through the Centre in the last five years marking it not only as a significant retail force but also a major commercial and economic hub. The Centre boasts over 150 retail units. Its anchor tenants include House of Fraser, Harvey Nichols, Pennys, Marks & Spencer, Tesco and Hamleys. CBS Outdoor will launch this unique digital advertising platform in April 2011.

For information on this and other digital advertising opportunities contact Pat Cassidy in AmbientPlus on 01 668 2900.

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Big Screen @ Dundrum

16/11/2010

CBS are selling space on the big screen in Dundrum Town Centre which coming up to Christmas Shopping period will be packed with shoppers.

Dundrum has over 15 million visitors per annum with premium stores and an audience coupled with Movies @ Dundrum and numerous restaurants.

The screen is located overlooking Level 3 and Central Square. We can offer blocks of 10 second spots or a 30 second spot or a 60 second spot. The size is 196 Sq foot.

The 60 second loop of advertising is played every ten minutes. 30 second spots with audio are available for 1,500 Euro for 2 weeks. There would be no production cost if an existing trailer / TV ad is used.

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Bravo Outdoor gets Interactive

03/11/2010

Large format digital screens incorporating uploaded user content are coming to Dublin's City Centre this winter. The displays measuring 5m x 3m will be erected on the capital's two main shopping thoroughfares Henry Street and Grafton Street/Stephens Green.

There are six advertiser packs of 5 x 30 sec ads per hour across 2 screens amounting to 4,200 spots over 10 weeks based on broadcasting 12 hours daily.

The average daily footfall for each of Grafton Street and Henry Street is between 130-150,000, rising during the key pre-Christmas period. (Source: Dublin City Business Association).

Please note sites are not available to Alcohol Advertisers.

Click on the video to find out more.

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T2 ready for take off

02/11/2010

The DAA has announced details and rates for advertising sites in T2 ahead of its launch this month. The rates are based on the terminal being fully operational, which is expected from 1st Jan 2011 onwards. T2 will be the Flagship Gateway to Ireland.

Three storeys covering 75,000 sq metres designed to cater for 12-15 million passengers per annum. T2 airlines will be Aer Lingus, Etihad & North American carriers. For further information on formats including lightboxes and vinyls call AmbientPlus 01 668 2900 or email pat@ambientplus.ie or conor@ambientplus.ie.

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ESB uses Pedal Power at this year's Picnic

27/9/2010

ESB and Electric Picnic joined forces to drive energy efficiency at this year's festival. As the official sustainability partner of Electric Picnic, they wanted to build on reducing the festival's lighting emissions by 20% in 2009 by encouraging as many Picnic-goers as possible to get in an energy-saving frame of mind.

The ESB Picnic Power Stage played host to the revolutionary spectacle of a "Showeraoke" electric shower - powered by bicycle!

ESB Picnic Power was situated in the Main Arena at the Electric Picnic while highlights of the Picnic Power Shower Shows were broadcast on digital Transvision screens in Heuston station, Connolly station, Pearse Street station and Busaras over the weekend of the Electric Picnic.

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Master Media recycles a new idea

10/9/2010

With the Can Crusher Master Media offers the advertiser fantastic retail advertising opportunities. These attractive recycling units located in shopping centres nationwide.

The Crusher compacts drink cans to a fraction of their original size ready for recycling and holds 2000 cans; it gives the advertiser an opportunity to publicly support the recycling process and at the same time promote their brand. The Crusher measures 1.25 metres high x 60cm in diameter.

Shopping Centres include Citywest Shopping / Dun Laoghaire / Northside / Nutgrove / Scotch Hall (Drogheda).

For further information and pricing call 01 668 2900 or email pat@ambientplus.ie or conor@ambientplus.ie

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Floor graphics universe expands

10/8/2010

Floor graphic advertising is now available in select SuperValu stores in addition to Tescos and Texaco and Maxol service stations. Floor graphics come in various shapes and sizes as they are die-cut to shape. No other advertising is closer to point of purchase.

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The A-Team are too Smart for Dublin authorities

29/7/2010

A group of Iraq War veterans have been spotted in Dublin this week. Traveling in distinctive black and red Smart Cars they are allegedly looking to clear their name with the U.S. military, who suspect the four men of committing a crime they did not commit.

A movie of their escapades has just been released by 20th Century Fox in cinemas nationwide.

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Advertising Opportunities at Aviva Stadium

27/7/2010

Clear Channel have announced details of advertising opportunities for the forthcoming rugby internationals at the new Aviva Stadium.

Scrolling pitchside signage space is available around three sides. In addition there will be digital advertising on 2 x Big Screens on the North and South stands.

The 50,000 seater stadium plays host to November Tests against South Africa, Samoa, New Zealand and Argentina, and spring 6 Nations games with France and England.

For further information and pricing call 01 668 2900 or email pat@ambientplus.ie or conor@ambientplus.ie

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Outdoor Pavement Graphics in Petrol Station Forecourts Nationwide

29/6/2010

Outdoor Pavement Graphics in petrol station forecourts nationwide have been launched to the market by Visualise. They are available in Texaco, Tesco & Maxol petrol station forecourts which have a mix of Mace, Spar and Centra stores totaling 97 outlets.

The graphics are available in A0 size and run in four week cycles. Over the past number of years, petrol traders have invested large sums in their forecourt stores with sit-down cafe facilities, 24 hour opening, fresh food, coffee, deli counters, ATM machines, internet access and beer & wine sales.

The average number of visitors to forecourt shops making non-fuel purchases is just over five in every 10 with one in every 3 making an impulse purchase. Source: DataMonitor, May 2008. Forecourt shops are ideally placed to cater for these busy on-the-go consumers, offering convenience, ease of access and long opening hours. Forecourt shops have an ever increasing range of non-fuel products available including items such as newspapers & magazines, confectionery and soft drinks, hot and cold snacks, beer & wine, car care and solid fuel products. Outdoor pavement graphics allows you to target consumers as they enter the store placing your brand front of mind.

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Visualise Digital launches with Convenience store network

8/6/2010

The digital network will target the convenience store market and will consist of two 19'' Amscreen digital screens placed behind the counter, right at the point of purchase in 100 convenience stores.

Included in the network are a number of Spar, Centra, Londis, Mace and Bus Stop convenience stores with a number of key sites in high footfall city centre areas areas such as, Grafton St, O'Connell St, Westmoreland St, Dame St, Baggot St and Camden St.

75% of the initial screens will be Dublin based with the remaining screens in Galway, Cork and Limerick.

Tests conducted on the Amscreen forecourt convenience store network in the UK saw sales uplift figures of up to 36% for advertised brands.

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First to Market - Multi-Media Bike

29/5/2010

The people behind Ecocabs introduce the "Multi-Media Bike" is a first to market medium which provides advertisers and brands with an incredibly high impact and versatile digital advertising solution. Not only can Multi-Media Bikes get closer to the action in those hard to reach high footfall areas, but their unique design generates huge interest and they are fully loaded with digital capacity. The Multi-Media Bike is NOT a passenger vehicle but features:

• A 6 sheet format 55" HD all weather outdoor LCD screen
• Full AV (audio visual) with a built in 400 watt soundsystem
• Onboard active Bluetooth transmitter
• On board PC running windows
• External Console ready (xbox, playstation, wii etc)
• TV, AV, MPEG, WEB
• Live Updates-3g enabled