WHAT'S NEW

Clear Channel Play comes to Dublin

 

Clear Channel have installed their first digital screens here at Westend Shopping Park – Blanchardstown. The network comprises 6 X 70’HD Screens which support static, basic motion or HD video while there are flexible creative, day part & short term opportunities. Globally Clear Channel have 5,200 screens in 23 Countries including the Castlecourt and Abbey Centres in Northern Ireland.


Westend Shopping Park has become known as Ireland's first Shopping Park with over 25 stores across fashion, home, leisure, sport and lifestyle. It is home to many top brands such as Next, Heatons, New Look, Argos, Lidl, McQuillan's, GAP, Nike, Dealz, Petstop, Pavers, Laura Ashley, Baby Elegence, Mountain Warehouse, Champions Sports, KFC, Costa and Three. It is beside the Blanchardstown Centre and boasts 600 parking spaces.


For more information please contact Pat Cassidy on 01 6682900.

Aerpods come to dublin airport

 

Digital advertising is arriving into Dublin Airport from September 2015. 62 digital screens, called AerPods, have been installed throughout T1 and T2 and are available to book from cycle 19 onwards. The AerPods are 70” and will run 6 x 10 seconds ads per screen per minute.


The AerPods allow advertisers to target arriving and departing passengers in both Terminal 1 and Terminal 2. An ideal way to deliver animated dynamic content to an audience on the move.


For more information please contact Pat Cassidy on 01 6682900.

Electrify your campaign with Tuk Tuks

 

Tuk Tuks are a new and innovative option for mobile advertising. These electric mobile units are new to the Irish market and are very eye-catching on the streets. Tuk Tuks can be fully wrapped, allowing your campaign to really stand out to potential consumers. iPads for data collection, brochure pockets and targeted routes are also available, adding extra impact to your campaign.


For more information please contact Pat Cassidy on 01 6682900.

Exterion Media introduce Commuter dPods

 

Following their expansion to some of Ireland's largest malls, Exterion Media is bringing 32 Commuter dPods to 19 transport hubs nationwide. There will be a 60” loop – 6 x 10” spots with a range of packs by region and daypart along with line by line slots available. Available from cycle 23 (3rd November).

Eleven DART stations are covered including Connolly, Tara Street and Pearse along with  Malahide, Howth and Clontarf Road on the northside and Grand Canal Dock, Lansdowne Road, Blackrock, Dun Laoghaire and Bray to the south. Elsewhere on the national rail network dPods will be installed in Kent Station Cork, Limerick Colbert, Galway and Maynooth. The bus network is covered by Busáras, Parnell Bus Station in Cork and Waterford.

 

For more information please contact your client service representative on 01 668 2900

New digital Pharmacy Network launched

 

PharmaNet is the latest digital OOH advertising network to hit the market and is now available. The nationwide network of screens is managed by Focal Media and as its name suggests the network consists of digital screens, located in over 20 pharmacies.

PharmaNet will show a mixture of product ads, advertorials and general health and wellbeing messages. The digital signage will be displayed on state of the art digital screen software and HD LED screens. The Network is centrally managed and maintained, with content updated overnight via a shared high-speed broadband connection.

Due to the strategic placement of the digital screens, PharmaNet helps increase sales and reduces perceived waiting times, enhancing the look and feel of the store and the overall customer experience.

 

For more information please contact Pat on 01 668 2900

Adman walking

 

Acorn Media are introducing an exciting new outdoor advertising format, Adman Walking.

Adman Walking are portable and movable LED signboards. The have a built in high power LED display and are battery operated with a running time of seven hours. Adman Walking also have a four-sided open design, making them convenient for picture changing.

Adman Walking have recently been used to promote the reopening of HMV on Grafton St and similar products have been used abroad as part of promotions at point of purchase and outdoor campaigns.

This new OOH medium offers companies the opportunity to get their messages moving and theirs brands in busy pedestrian areas. Adman Walking Brand Ambassadors can advertise anywhere, e.g. stores, streets, shopping centres and festivals to name a few.

For further details, please contact Rob at 01 668 2900.

AIB A2 Panels in dublin restaurants

 

AIB have recently featured on A2 restaurant panels as part of their multi format AIB Me2U OOH campaign.

AIB Me2U is a new mobile phone App which allows users to transfer funds from one person to another via mobile phone. The App is particularly useful when splitting a restaurant bill between friends and the restaurant panels, combined with the pizza creative, are an ideal way reach the target audience in outlets such as the Rustic Stone and Eden.

Media activity was planned by Starcom and Source OOH, with creative by Rothco.


For further details, please contact your client service representative.

Mobile Media at The Gum Litter Task Force Launch

 

Mobile media formats featured heavily at the launch of The Gum Litter Task Force on St. Stephen’s Green recently.

A mix of Eco Cabs and Adtowers provided the backdrop for a photo shoot with the Dublin’s Lord Mayor, Óisin Quinn. The campaign significantly added to the on street presence of the campaign in a very colourful way.

This campaign was planned by MediaVest and PML. Focus Advertising are behind the creative work.

 

green screen at st stephen's green shopping centre

 

A new back projection screen has been installed on the glass facade of St. Stephen’s Green Shopping Centre.

The offering is currently on test but it likely to come into its own at the back end of the year.

The screen nicknamed the “Green Screen” will offer brands the opportunity to display dynamic content is a highly desirable location.

 

For further details, please contact Pat Cassidy on 01 4981919, pat@ambientplus.ie

Dundrum on Ice Sponsorship Package

 

Sponsorship package includes:

  • Ice Rink Perimeters
  • Marquee Branding
  • Luas Walkways - Branding of both sides of the entrance walkway from LUAS into Level 2 (3 banners).
  • A3s - Featured in DTC creative around the centre
  • Duration: Nov 1st to Mid January
  • Media: 45k euro

For further details, please contact Pat Cassidy on 01 4981919, pat@ambientplus.ie

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Ireland V England Cricket Match Malahide Sep 3rd 2013

 

  • ODI Broadcast live on Sky on the day for eight hours plus 2 hours highlights
  • Estimated attendance on the day is 11,000 people
  • Great way to target both an Irish and UK audience
  • 10m x 3m perimeter boards available
  • Media e2,500 per board (various locations available)
  • Headline sponsor is RSA Insurance
  • Category exclusivity may apply

 

For further details, please contact Pat Cassidy on 01 4981919, pat@ambientplus.ie

Malahide Cricket

Parenting pANELS

 

Pinpoint Media, a new entrant to the ambient media market has launched a network of A2 panels called Parenting Panels.The panels are located in creches and childcare facilities across the city.Initially the medium will only be available in Dublin but there are plans to roll this out in the other main cities.This highly targeted medium offers an opportunity to advertise, a variety offerings to parents including FMCG;s,financial services and product,cars, events, holidays and public information messages to name but a few. It is also envisaged that product sampling will be available.

 

For further details feel free to contact us here at the Digital OOH centre.

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Restaurant Panels

 

Image Zoo have launched a new A2 backlit network of sites in 35 mi- market restaurants across Dublin.


Even in these tough economic times consumers have continued to show a willingness to eat out in restaurants that provide a good value, casual dining experience.The network is an ideal advertising medium for the likes of fashion brands, events, films, travel and health and beauty products.


Venues include Rustic Stone, Odessa, Camden Kitchen, Eden, Mongolian BBQ


Sampling opportunities also available

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StreetSkins

 

Streetskins are a new on street ambient format in Ireland with its roots found in London where there are approximately 200 existing sites. A Streetskin is an outdoor advertising space on the exterior of vacant high street shops. They can also be installed onto functioning shops that have limited opening hours.

This eye level illuminated medium is an excellent way of targeting key urban city centre location. To date the medium has been very popular with youth orientated products such as fashion, music and entertainment.

New locations are coming on stream all the time. As well as established locations, new locations can be secured to meet a specific brief.


For further details feel free to contact any of us here at PML Group,